Interactive Counsel

Arent Fox's interactive media law blog - latest news and trends in advertising, data security & privacy, and IP.

Interactive Counsel

Sarah L. Bruno

Sarah Bruno, Partner at Arent Fox
Sarah L. Bruno
Group Leader- Advertising | Privacy, Cybersecurity
San Francisco, CA
415.805.7945

Sarah Bruno is a partner in the Arent Fox Intellectual Property practice and leads the firm's Privacy, Cybersecurity & Data Protection group. Sarah works with her clients on their privacy and data security, advertising, trademark, and copyright issues. Her clients are in a variety of industries, including technology, entertainment, retail, and automotive. Sarah’s practice has been recognized by Legal 500 and the Daily Journal.

Client Work

Sarah counsels in all areas of data security and privacy and routinely evaluates and advises on the applicable state, federal and international requirements related to data collection, storage, use and transfer. She advises her clients on issues related to behavioral tracking, anonymized data, in-store data collection and cloud storage. Sarah also conducts privacy audits and works with her clients on developing internal and external privacy policies for employees, customers and contractors. Many of Sarah’s clients are international, and she routinely advises on the data transfer issues in countries around the world. Sarah is IAPP CIPP-US certified. 

Sarah’s advertising and marketing experience includes reviewing advertisements and claims, advising on unfair and deceptive trade practices, and counseling clients on compliance issues relating to the Federal Trade Commission and the National Advertising Division (NAD) of the Better Business Bureau, as well as state and other regulatory laws. In this capacity, Sarah has advised companies on print advertisements, product placement and media agreements, clearing television commercials, endorsements, credit card processing requirements, and challenging and defending advertisements at NAD.

As part of the intellectual property group, Sarah has a great deal of experience in policing and enforcing client’s trademarks, copyrights, and publicity rights. Sarah manages the intellectual property enforcement and outreach for several trade associations, including the Motor & Equipment Manufacturers Association (MEMA) and the International Association of Amusement Parks & Attractions (IAAPA). Her work in this area involves conducting educational seminars, counseling members on intellectual property, as well assisting members with the enforcement of their rights at trade shows around the world. Sarah is also one of the primary attorneys responsible for protecting the name, persona, and trademark rights of Dr. Albert Einstein on a global level. As part of this work, Sarah has been involved in international and domestic litigation and settlement negotiations, domain acquisition, and retrieval and TTAB disputes.

Sarah has experience with issues related to counterfeiting and gray market goods. She routinely has meetings on Capitol Hill and the White House regarding enforcement strategies for combating counterfeiting.

Sarah also assists clients in developing, implementing, and administering all aspects of promotions, including auctions, contests, and sweepstakes. She drafts promotion rules to protect clients’ interests and reviews advertisements such as direct mail, websites, and banner advertisements related to the promotion. Sarah is also a member of the Promotion Marketing Association, Inc., and has attended numerous conferences related to advertising, promotions, and incentive programs.

Sarah represents a variety of clients, from Fortune 500 companies to smaller businesses that are just getting started. Some of Sarah’s more well-known clients are Mars Incorporated, DIRECTV, Lacoste, Benefit Cosmetics, Diesel, Dropbox, LG Electronics, American Express, IAAPA, Discovery Communications, and Sony Computer Entertainment.

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See Sarah's full bio here.

 

Blog Posts by Sarah L. Bruno

Privacy & Security
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Sarah Bruno Named Top Cybersecurity and AI Attorney by Daily Journal

San Francisco — Arent Fox LLP is pleased to announce the selection of Partner Sarah L. Bruno to the Daily Journal's inaugural list of the "Top Cyber/Artificial Intelligence Lawyers" in California. As noted by the Daily Journal, this ranking honors 20 attorneys who help thwart cyber threats by advising companies on best practices, navigating legal and regulatory mandates on privacy and data security, and responding to data incidents and breaches.

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Media & Entertainment, Gaming & Interactive Media
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Show Me the Loot! Loot Boxes Driving Gambling Talks Around the Globe

What’s the News?

Belgium, Australia, the United Kingdom, and the State of Hawaii are looking into the lawfulness of “loot boxes” in mobile games. “Loot boxes” are virtual prize packages that may be purchased in mobile games where the player is unaware of what virtual items are inside the package until following the purchase. It is important to note that while several regulatory bodies have expressed some concern with this form of prizing, none have taken any formal action to ban them.

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Privacy & Security, COPPA & GLB
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Are You Listening? The FTC Has Been: Enforcement Policy Issued for Child Audio Recordings

What’s the News?

Take out the microphone and get ready to record! Just don’t ask any personal questions and make sure that you’re prepared to then dump it all. This sums up the guidance provided by the Federal Trade Commission in a recently released Enforcement Policy. The Policy was released in response to frequently raised concerns from industry members regarding the need for developers of voice commanded technologies to comply with the Children’s Online Privacy Protection Act (COPPA) Rule, particularly where such technologies are designed for home use and may record the voices of children. Under the Policy, the FTC has stated that it will not take action against companies that offer devices that can record the voice of children if several requirements are met:

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ABOUT ARENT FOX LLP

Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.